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Connecting wine with people

The new way of experiencing wine.
In Milan.

ATLAS, the new hub of wine-related activities from education to tasting events, from training to organizing corporate events, is born.

Philosophy

We have the ambition to become the new reference point of wine-related activities, from education to tasting events, from training to the organization of wine-based corporate events, through a network of highly reputable and experienced collaborators.

Activities and events are designed to ensure an engaging experience, in a pleasant and enveloping environment, giving the feeling of exclusivity and tailor-made fulfillment for one's needs.

ATLAS targets to two distinct categories of customers: corporate and consumer, each with a set of dedicated but freely interchangeable and customizable activities. For all, the goal is to stimulate curiosity, discover and nurture a passion for wine.

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grappoli d'uva bianca
25 Maggio 2025

Corso di degustazione in cantina da Prime Alture - un’esperienza immersiva nel mondo del vino

Un’intera giornata dedicata ad imparare le tecniche di degustazione per assaporare al meglio ogni sorso di vino, per imparare a conoscerlo, a sceglierlo a godere di ogni sua sfumatura. E per farlo abbiamo pensato di portarti direttamente da chi il vino lo produce. Non sarà, infatti, solo un corso in aula, ma sarà arricchito dalla visita in cantina ed in vigna e da un conviviale pranzo.

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Services

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Personal sommelier
Personal sommelier
Professional training
Professional training
Tour and private tastings
Tour and private tastings
Wine building
Wine building
Wine producer event support and consulting
Wine producer event support and consulting
Tailor made training programs
Tailor made training programs
Wine list
Wine list
Tastings and masterclasses
Tastings and masterclasses
Private cellars
Private cellars

Education

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WSET courses tutoring
WSET courses tutoring
Personalized courses
Personalized courses
Wine introductory course
Wine introductory course
Tasting course
Tasting course

From blog

All articles
02/12/2025
The importance (or not) of alcohol

The importance (or not) of alcohol By Roberto Lo Russo “Wine without alcohol is not wine!” were used to yell most of the people until not so long time ago. Because, as the most erudite sommelier were saying “if the ABV is lower than 9% you can’t even call it wine, as per law!”. Those [...]

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Manuale semiserio di sopravvivenza alla carta dei vini
Semi-serious approach to survive a wine list

Semi-serious approach to survive a wine list By Roberto Lo Russo Choosing a wine at the restaurant is not so easy as it could seem, but there're few tricks to safely escape the situation. In the last 12 months the entire world accumulated an insane quantity of postponed dinners to date to be set. Dinners [...]

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Gli orange wines sono una moda passeggera?
Are orange wines a trend shortly fading away?

Are orange wines a trend shortly fading away? By Roberto Lo Russo Fashion, trend, discover, re-discover, innovation, renewal of traditions. Call it as you like, but what sure is that Orange Wines became today an integrated part of the wine world and find their epicenter in Italy. For less wine-experimenting people, orange wines are basically [...]

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Porta a casa il ricordo di un'emozione, non solo di una bottiglia.
Holiday’s wine

Holiday’s wine By Roberto Lo Russo Time to get ready for the journey back from holidays (or almost time). All clothes and swimsuits to be washed are being just thrown in the suitcase that sooner or later we’ll be emptied to start the marathon laundry-drying. What? Non everybody have been at the sea? Of course, [...]

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